Library Guide
Entrepreneurship and Small Business
This guide will introduce you to some of the different types of resources that can be used to conduct research about the bubonic plague pandemic that struck Europe during the mid 14th-century.
Find Books
Consult some of these materials for more information about how to write business plans, how to segment markets, etc.
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Marymount Library Catalog
Search by "business planning", "marketing", "market research", "strategic planning" etc., and then click the "subject" button to browse book titles.
Watch a how-to video to learn the basics of searching the library catalog.
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Find Demographic and Statistical Information
Online Resources
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FedStats
Gateway to statistics from over 100 federal agencies. Provides access to the full range of official statistical information produced by the Federal Government without having to know in advance which Federal agency produces which particular statistic.
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American FactFinder
Provides population, housing, economic, and geographic data compiled from various censuses and surveys. Get a Fact Sheet for a specific community, or get data on the American community as a whole (use left-hand menu options, for example, "people").
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Statistical Abstract of the United States
Standard summary of statistics on the social, political, and economic organization of the United States. The 2010 statistical summary is available now. Also availble in print from the Library:
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California Statistical Abstract
Compiled data on social, economic, and physical aspects of the State, published by the California Dept of Finance.
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RAND California
Statistical tables and reports from RAND, one of the nation's premier think tanks. Use "California Statistics" to find data for a specific county, city, or zip code.
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Consumer Expenditure Survey
Consists of two surveys collected for the Bureau of Labor Statistics by the Census Bureau that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer-unit (families and single consumers) characteristics.
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Suggested Print Resources
Find Information on an Industry
Find Information on a Specific Company
To identify competitors and learn more about their business, refer to the Company Information Research Guide.
For small business research, you may also find it useful to use Google Maps or the Los Angeles Times Business Directory to identify competitors.
Citing Sources
Marymount Library Citation Guides: Available for MLA and APA citation styles. For help citing sources, contact the library or visit a librarian in-person.
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